Snapchat Is Reportedly Dimensions Developing For Advertisement Dimensions




Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to support advertising.

That’s according to a story in today’s Digiday, which cited “multiple sources.” The messaging platform is reportedly now in discussions with various ad agencies and tech firms to determine what their requirements might be, and the API could be ready for testing this spring. Snapchat has declined comment on the story.