It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.
The infographic covers how to:
- Enable viewability measurement
- Optimize for speed and responsiveness
- Lay out ads for optimal viewability
- Load ads and content for optimal viewability
Publishers and app developers across the globe have been able to
seamlessly measure viewability, at no additional charge, with the launch
of Google’s Active View technology in DoubleClick for Publishers, DoubleClick Ad Exchange, AdSense and AdMob.
The tips in the viewability spotlight infographic can help you go
beyond simply understanding viewability rates to optimizing viewability
on your site or app so that all of your impressions are viewable.
These insights and recommendations come from our services teams that
have spent thousands of hours working with publishers and developers to
improve advertising outcomes.
